Why 69% of Companies Now Use Video Interviews (And How to Master This Career-Critical Skill)

Video interviews have become the new job interview standard, and your career success increasingly depends on mastering this skill. In 2024, 69% of employers plan to use video interviews in their hiring process, while there has been a 57% increase in the use of video interviews from 2019 – 2024. This isn’t a temporary trend—it’s the new reality of professional hiring.

Here’s what this means for your career: Companies that use video interviews are experiencing dramatically better hiring outcomes, and they’re not going back to the old way. According to Aberdeen, companies experience a 2.7-fold improvement in cost per hire when incorporating video interviews into their recruitment processes. When employers get better results, they stick with what works.

The opportunity is massive for candidates who get this right. If candidates submit a video along with their CV, they have a 40% greater chance of being selected for an interview. Meanwhile, your competition is struggling—25% of candidates find video interviews more stressful than face-to-face interviews, creating a huge advantage for those who master this skill.

By the end of this article, you’ll understand exactly why video interview mastery is now essential for career success and how to develop this game-changing skill.

The Numbers Don’t Lie: Video Interview Skills = Career Advantages

The Efficiency Edge: Companies Move Faster with Video

Smart job seekers understand that speed wins in competitive job markets. Phone interviews usually add up to eight days to the recruiting process as opposed to video interviews, which means video-skilled candidates get offers faster.

45% of recruiters say that video interviews help them to speed up their interview process. When you excel at video interviews, you’re helping companies achieve their efficiency goals—making you the preferred candidate type.

Interview Guys Tip: Companies that move faster in hiring are usually growing companies with better opportunities. By mastering video interviews, you’re positioning yourself for roles at the most dynamic, forward-thinking organizations.

The Access Advantage: More Opportunities Than Ever Before

Video interview skills unlock job opportunities that simply didn’t exist before. Job postings with embedded videos witness an 800% higher engagement rate, meaning companies using video are attracting massive candidate pools—but they’re also filtering more aggressively for video-capable candidates.

84% of employers who use virtual interviews report enhanced diversity in the application pool. This expansion works both ways: not only can companies find more diverse candidates, but candidates can access opportunities regardless of geographic location.

For remote work specifically, the advantage is even more pronounced. For remote roles, 90% of employers would not require a face-to-face interview at all. If you want to work remotely, video interview mastery isn’t optional—it’s essential.

Your Competition Is Struggling: The Video Interview Skill Gap

The Stress Factor: 25% of Candidates Underperform

Here’s your competitive advantage: most candidates are still struggling with video interviews. 25% of candidates find video interviews more stressful than face-to-face interviews, which means they’re not presenting their best selves during these crucial conversations.

The technical challenges create even more separation between skilled and unprepared candidates. 7 in 10 candidates claim to have missed out on a job opportunity due to technical problems on a video interview. When you master both the technical and presentation aspects of video interviews, you’re competing against a field where 70% of people are having technical difficulties.

The Preparation Gap: Most Candidates Wing It

48% of interviews fail due to a lack of preparation by the candidate, and this percentage is likely higher for video interviews where technical preparation is also required. 15% of candidates experienced interruptions from household members during a video interview—issues that are completely preventable with proper preparation.

Interview Guys Tip: The candidates who treat video interviews with the same preparation intensity as in-person interviews—plus additional technical preparation—are the ones landing the offers.

Role-Specific Advantages: Where Video Interview Skills Pay Off Most

Tech Roles: Video Skills Are Table Stakes

If you’re in tech, video interview mastery is no longer optional—it’s expected. The data shows that technology positions have the highest success rates with video-first interview processes, which means these companies are heavily filtering for candidates who excel in this format.

Video interviews are particularly advantageous for customer-facing, sales, and leadership roles to assess a candidate’s communication skills, problem-solving, emotional intelligence, and other soft skills. For technical roles, this means demonstrating not just coding ability, but communication skills that translate well through video.

Key advantages for tech professionals who master video interviews:

• Ability to demonstrate technical skills through screen sharing
• Access to global job opportunities with remote-first tech companies
• Faster hiring processes that match the speed of tech industry needs
• Competitive advantage over candidates who struggle with virtual presentations

Sales and Customer-Facing Roles: Video = Real-World Skills Assessment

For sales professionals, video interview skills directly translate to job performance. In an increasingly digital business world, your ability to build rapport, present solutions, and close deals through video calls is exactly what employers want to see in action.

The most successful sales candidates understand that video interviews are essentially sales demos where you’re the product. Companies are specifically looking for candidates who can maintain energy, establish connection, and communicate persuasively through video—skills that directly impact their future job performance.

Remote Positions: Video Mastery Opens All Doors

The remote work opportunity is massive, but it requires video interview excellence. For remote roles, 90% of employers would not require a face-to-face interview at all. This means your video interview performance is literally your entire impression for 90% of remote opportunities.

Remote role video interview success factors:

• Professional home office setup that demonstrates remote work readiness
• Excellent video communication skills that prove you can collaborate virtually
• Technical proficiency that shows you won’t need IT support
• Self-direction and professionalism that translates through the screen

Interview Oracle: This Tool Predicts What Questions You’ll Be Asked In Your Interview!

Most candidates walk into interviews blind. This AI predictor analyzes job descriptions to reveal the exact behavioral and technical questions you’ll likely face – giving you the unfair advantage of knowing what’s coming.

The Recruiter Perspective: What They’re Really Looking For

Quality Assessment Through Video

SHRM reports that 74% of recruiters find video interviews make it easier to interview and shortlist candidates. This statistic reveals a crucial insight: recruiters prefer video interviews because they can assess candidates more effectively, not just more efficiently.

84% of the respondents said they would suggest video interviews as a recruiting strategy from the applicants’ perspective. Recruiters are actively advocating for video interviews because they produce better hiring outcomes—which means candidates who excel in this format are exactly what recruiters want to find.

The Satisfaction Factor: Candidates Who Get It Right Love It

In the Candidate Survey 2020, it was found that 82.4% of job candidates express satisfaction with video interviews as a recruitment method. This high satisfaction rate reveals something important: candidates who prepare properly for video interviews actually prefer them to traditional formats.

Interview Guys Tip: The difference between the 82.4% who are satisfied and the 25% who find video interviews stressful comes down to preparation and skill development. Master the format, and you’ll join the satisfied majority who see video interviews as an advantage rather than an obstacle.

The Strategic Career Move: Why Video Interview Mastery Matters Now

Future-Proofing Your Career

Video interview skills aren’t just about landing your next job—they’re about future-proofing your entire career. 94% of recruiters plan to continue using video interviews, meaning this skill will only become more valuable over time.

The companies achieving the best results with video interviews are also the companies leading their industries. Aberdeen’s research suggests that leading companies are 61% more likely to implement video interviewing tools compared to their counterparts. When you master video interviews, you’re positioning yourself for opportunities at the most innovative, successful companies.

The Compound Advantage

Every aspect of video interview mastery creates compound advantages:

Technical proficiency demonstrates general tech-savviness that employers value across all roles.

Virtual presentation skills translate directly to remote work effectiveness and virtual client interactions.

Professional setup and presence signal attention to detail and personal brand awareness.

Stress management in virtual environments proves adaptability and resilience under new conditions.

Standing Out in a Crowded Market

On average, 118 people apply for a single job, but only 2% of candidates who apply for a job are selected to attend a job interview. Video interview mastery helps you stand out in both phases: getting selected for interviews and excelling once you get them.

The candidates who combine traditional interview preparation with video-specific skills are the ones converting opportunities into offers in this competitive market.

Your Video Interview Mastery Action Plan

Level 1: Technical Excellence (Foundation)

Master the technology before you need it. The 70% of candidates experiencing technical problems aren’t just unlucky—they’re unprepared. Your first competitive advantage comes from flawless technical execution.

Essential technical skills:

• Platform proficiency across Zoom, Teams, Google Meet, and specialized interview platforms
• Lighting and camera positioning for professional appearance
• Audio quality optimization and backup plans
• Screen sharing and virtual presentation capabilities
• Troubleshooting common issues quickly and professionally

Practice requirement: Conduct at least 3 mock video interviews with friends or family members before any real interview.

Level 2: Presentation Mastery (Competitive Advantage)

Transform your virtual presence into your secret weapon. While your competition struggles with video format stress, you’ll be leveraging it to showcase your best professional self.

Essential presentation skills:

• Eye contact techniques specific to video calls
• Energy and engagement maintenance through screens
• Professional body language adapted for video framing
• Voice projection and pacing for virtual environments
• Managing and using virtual backgrounds effectively

Practice requirement: Record yourself answering common interview questions via video and analyze your performance.

Level 3: Strategic Interview Approach (Expert Level)

Use video interview advantages strategically. Advanced candidates understand that video interviews offer unique opportunities that in-person meetings don’t provide.

Strategic advantages to leverage:

• Prepared reference materials just off-camera
• Optimal environment control for peak performance
• Note-taking capabilities without appearing distracted
• Follow-up resource sharing through screen sharing
• Demonstration capabilities for portfolio or work samples

The Resources You Need to Master Video Interviews

Ready to develop this career-changing skill? We’ve created comprehensive guides to help you master every aspect of video interviewing:

Essential Video Interview Guides:

• Virtual Interview Tips – Master the fundamentals of video interview success
• Zoom Interview Tips – Platform-specific strategies for flawless execution
• The Video Interview Optimization Guide – Advanced techniques for competitive advantage

Interview Preparation Foundations:

• How to Prepare for a Job Interview – Core preparation strategies that apply to all interview formats
• Interview Questions and Answers – Proven frameworks for answering common questions
• The Psychology of Job Interviews – Understanding what really happens in interviewer minds

Advanced Career Strategy:

• Job Interview Tips and Hacks – Insider techniques for interview success
• How AI Analyzes Your Interview – Understanding modern interview technology

Your Next Career Move: Master Video Interviews Now

The data is clear: video interview mastery is no longer optional for career success. Companies experience a 2.7-fold improvement in cost per hire when incorporating video interviews, 69% of employers plan to use video interviews in their hiring process, and 94% of recruiters plan to continue using video interviews.

While 25% of candidates struggle with video interview stress and 70% experience technical problems, you have the opportunity to master this skill and gain a massive competitive advantage. The companies achieving the best hiring results are the ones you want to work for, and they’re increasingly filtering for candidates who excel in video interview formats.

Your career trajectory depends on adapting to this new reality. The candidates who invest in video interview mastery now will be the ones landing offers at the most innovative companies, accessing remote opportunities worldwide, and moving faster through hiring processes.

The question isn’t whether video interviews are here to stay—it’s whether you’ll master this skill before your competition does.

Start with our Virtual Interview Tips guide and begin developing the skill that could transform your career trajectory. Your future self will thank you for making this investment now.

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Research Sources: This analysis compiled data from Aberdeen, SHRM, StandOut CV, Glassdoor, Forbes, and other authoritative sources to provide job seekers with actionable insights for career advancement through video interview mastery.