Top 10 Cover Letter Mistakes That Are Killing Your Job Prospects (And How to Fix Them)

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Your cover letter has 6 seconds to impress a hiring manager. Make one of these 10 mistakes, and those 6 seconds are up.

Here’s the brutal truth: most job seekers unknowingly sabotage their applications with cover letter mistakes that seem minor but are actually deal-breakers. You could have the perfect resume, stellar qualifications, and be the ideal candidate—but if your cover letter commits any of these fatal errors, you’ll never make it past the initial screening.

The good news? These mistakes are completely avoidable once you know what to look for.

After reviewing thousands of cover letters and seeing which ones land interviews (and which ones get deleted instantly), we’ve identified the 10 most common cover letter mistakes that are costing job seekers opportunities. More importantly, we’ll show you exactly how to fix each one so your next application actually gets the attention it deserves.

Whether you’re struggling to get responses to your applications or just want to make sure you’re not accidentally shooting yourself in the foot, this guide will help you avoid the pitfalls that trip up even experienced professionals. By the end, you’ll know exactly how to write a cover letter that makes hiring managers want to learn more about you—not hit the delete button.

Let’s dive into the mistakes that could be killing your job prospects, and how to write a cover letter that doesn’t sound desperate in the process.

☑️ Key Takeaways

  • Generic templates kill your chances – 73% of hiring managers can spot copy-paste cover letters instantly
  • Opening with “To Whom It May Concern” signals lazy research – always find the hiring manager’s name
  • Repeating your resume word-for-word wastes precious space – use your cover letter to tell the story behind your achievements
  • Focusing on what you want instead of what you offer makes you sound self-centered and disconnected from employer needs

1. Using Generic Templates

The Mistake: Copy-pasting the same cover letter for every application with only the company name changed.

Why It Fails: Hiring managers can spot generic letters instantly. They’ve seen the same templates hundreds of times, and nothing screams “I don’t really care about this specific job” like obvious copy-paste work. Generic letters show zero effort in understanding the company or role.

The Fix: Customize the first paragraph for each company and role. Research the company’s recent news, achievements, or challenges, and reference something specific that genuinely interests you about working there.

Interview Guys Tip: Use the “company research hook”—mention a recent company achievement, product launch, or news story in your opening. This immediately shows you’ve done your homework and are genuinely interested in this specific opportunity.

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2. Opening with “To Whom It May Concern”

The Mistake: Using outdated, impersonal greetings that make your letter sound like junk mail.

Why It Fails: This phrase instantly dates your application and shows you couldn’t be bothered to spend 5 minutes finding the hiring manager’s name. It’s the business equivalent of addressing someone as “Hey you.”

The Fix: Find the hiring manager’s name through LinkedIn, the company website, or by calling the office directly. If you absolutely can’t find a name, use “Dear Hiring Manager” or “Dear [Department] Team.”

For example: “Dear Sarah Johnson” vs. “Dear Hiring Manager” vs. the dreaded “To Whom It May Concern.”

3. Repeating Your Resume Word-for-Word

The Mistake: Using your cover letter as a summary of resume bullets instead of adding new value.

Why It Fails: You’re wasting precious real estate that could be used to tell the story behind your achievements. Hiring managers already have your resume—they want to know the “why” and “how” behind those accomplishments.

The Fix: Focus on the context and impact behind your biggest wins. Instead of repeating “Managed a team of 10,” explain how you built that team, overcame challenges, or achieved specific results.

Use your cover letter to elaborate on one or two key experiences that directly relate to the role you’re applying for. This approach ties perfectly with the 3-paragraph cover letter formula that top candidates use.

4. Focusing on What You Want Instead of What You Offer

The Mistake: Leading with phrases like “I’m looking for” or “I want to work here because this would be great for my career.”

Why It Fails: This makes you sound self-centered when hiring managers are focused on solving their problems, not advancing your career goals. They want to know what you can do for them, not what they can do for you.

The Fix: Start with what you can contribute to their goals. Lead with your value proposition—your biggest win, unique skill, or relevant experience that directly addresses their needs.

Interview Guys Tip: Use the “value-first” approach. Instead of “I’m seeking a challenging role,” try “I helped my previous company increase sales by 40% using data-driven strategies, and I’m excited to bring that same approach to your team.”

5. Being Too Formal or Too Casual

The Mistake: Mismatching your tone to the company culture—either sounding like a Victorian-era business letter or using texting language.

Why It Fails: Poor tone matching signals you don’t understand the company culture or lack the judgment to adapt your communication style appropriately.

The Fix: Research the company culture and mirror their communication style. A tech startup might appreciate a more conversational tone, while a law firm expects formal professionalism. Check their website, social media, and employee LinkedIn posts for clues.

6. Including Irrelevant Personal Information

The Mistake: Mentioning hobbies, personal details, or unrelated experiences that don’t connect to the job.

Why It Fails: Every line in your cover letter should earn its place by demonstrating your qualifications. Random personal details take up valuable space and distract from your relevant achievements.

The Fix: Only include personal details if they directly relate to the role or demonstrate relevant skills. For example, mentioning marathon running for a sales role could show persistence and goal-achievement, but only if you connect it explicitly to job-relevant qualities.

This connects to pre-emptive strategies in your cover letter—every element should strategically support your candidacy.

7. Making It All About You

The Mistake: Starting every sentence with “I” and focusing entirely on your perspective rather than the employer’s needs.

Why It Fails: Excessive “I” usage sounds narcissistic and shows you haven’t considered what the employer actually wants. Hiring managers want to see that you understand their challenges and can help solve them.

The Fix: Balance “I” statements with “you” and “your company” focused language. For every statement about your experience, connect it to how it benefits their organization.

Research from Harvard Business Review shows that effective cover letters demonstrate understanding of the employer’s needs while positioning the candidate as a solution.

8. Typos and Grammar Mistakes

The Mistake: Submitting your cover letter without thorough proofreading, letting obvious errors slip through.

Why It Fails: Typos signal carelessness and poor attention to detail—qualities no employer wants. If you can’t proofread a one-page letter, how can they trust you with important work?

The Fix: Read your letter aloud, use tools like Grammarly, and have someone else review it. Take a break between writing and proofreading to see it with fresh eyes.

Interview Guys Tip: Print it out—errors are much easier to spot on paper than on screen. This old-school trick catches mistakes that digital proofreading often misses.

9. Being Too Long or Too Short

The Mistake: Writing either a novel (2+ pages) or barely a few sentences that provide no real information.

Why It Fails: Too long overwhelms busy hiring managers, while too short suggests you don’t have much to say or didn’t put in effort. Both extremes work against you.

The Fix: Aim for 250-400 words across 3-4 paragraphs. This gives you enough space to make your case without testing the reader’s patience. Think of it as the “Goldilocks zone”—just right.

For guidance on getting the length and content balance perfect, check out how to personalize cover letters without going overboard.

10. Weak or Generic Closing

The Mistake: Ending with passive phrases like “Thank you for your consideration” or “I look forward to hearing from you.”

Why It Fails: Weak closings are forgettable and don’t inspire action. They make you sound like every other candidate and fail to create urgency or excitement about next steps.

The Fix: End with confidence and a clear next step. Show enthusiasm and suggest a specific action, like when you’ll follow up or what you’d like to discuss in an interview.

Example: “I’d welcome the opportunity to discuss how my data analysis skills can help TechCorp exceed its Q2 revenue targets. I’ll follow up next Thursday to schedule a conversation.”

Harvard career experts emphasize that strong, actionable closings significantly improve response rates compared to generic endings.

Your Cover Letter Rescue Plan

These 10 mistakes are surprisingly common but completely avoidable with the right approach. The difference between a cover letter that gets you interviews and one that gets deleted often comes down to avoiding these fundamental errors.

Here’s your action plan:

Review your current cover letter against this checklist right now. How many of these mistakes are you making? Don’t feel bad if it’s several—most people make at least 3-4 of these errors without realizing it.

Implement the fixes before your next application. Start with the biggest issues first: eliminate generic language, find the hiring manager’s name, and craft a value-focused opening paragraph.

Test different approaches and track your response rates. Pay attention to which cover letters generate interviews and which ones get silence. This data will help you refine your approach over time.

Remember, your cover letter is your chance to make a personal connection before the interview. Avoid these mistakes, and you’ll immediately stand out from 90% of other applicants who are unknowingly sabotaging their own chances.

A mistake-free cover letter won’t guarantee you the job, but it will guarantee the hiring manager takes your application seriously. And in today’s competitive job market, that’s exactly the edge you need.

New for 2025

Still Using An Old Resume Template?

Hiring tools have changed — and most resumes just don’t cut it anymore. We just released a fresh set of ATS – and AI-proof resume templates designed for how hiring actually works in 2025 all for FREE.


BY THE INTERVIEW GUYS (JEFF GILLIS & MIKE SIMPSON)


Mike Simpson: The authoritative voice on job interviews and careers, providing practical advice to job seekers around the world for over 12 years.

Jeff Gillis: The technical expert behind The Interview Guys, developing innovative tools and conducting deep research on hiring trends and the job market as a whole.


This May Help Someone Land A Job, Please Share!